The Des Moines Register
The Des Moines Register has been the leading source for what matters most in our communities for more than 100 years. Reaching 6 out of 10 Iowans a week through statewide and central publications, it’s the news Iowans depend upon.
As the leader in local news, no source dedicates more resources to delivering more news to more people across more channels. The local news, sports, investigative reporting and Datebook sections provide an excellent environment for businesses to reach a quality audience in the right context.
Two editions of the paper are published each day. The State edition is distributed in 74 counties outside of Central Iowa. The Central Iowa edition is delivered to counties surrounding the metro market, including households in the greater Des Moines area.
The Des Moines Register Readership:
- Metro Readership:
- Sunday average issue readership: 265,000 adults
- Daily average issue readership: 169,600
- Statewide Readership
- Sunday average issue readership: 378,200
- Daily average issue readership: 220,600
The Des Moines Register Reader Profile:
- Average household income of our readers is $77,120
- Nearly half of our readers are between 25-54 years old
- 30% have a college education
- 73% of families are readers of our publications
Source: Scarborough Release 2, 2015
Key Content Sections inside The Des Moines Register
Datebook – With features on restaurants, shopping, local entertainment and Iowa culture, Datebook has the news, reviews and listings to make smart plans for going out. Publishes on Thursdays.
Des Moines Auto Marketplace – Packed full of information on new and used vehicles and vehicle care, this section is a must for anybody thinking about buying a car. Publishes on Saturdays and Sundays.
Homes – Homes is 100% focused on our local real estate market. Our listings feature exclusive Community Pages that go beyond basics like school districts and home values. So you get the "insider" info you need on neighborhoods and communities.
Community Publications – News about local businesses, schools and sports teams is delivered twice a week, along with advertising about neighborhood businesses. The publications are targeted by city or by region of Des Moines. Publishes on Tuesdays and Fridays.
Health – Every week in Iowa Life look for reporting on trends and cutting-edge advances in health, nutrition and exercise, plus advice from Hy-Vee dietitians on preparing great meals at home. Publishes on Mondays.
Food – From local family restaurants to big-time favorites, the Register staff covers all aspects of dining out and preparing food in central Iowa. Publishes on Tuesdays in the Iowa Life section.