3 Reasons to Advertise in Your Local/State Newspaper
Date: February 01, 2016
Advertising is nothing new. However, over the past decade, businesses have had to adapt to new digital media trends in order to meet consumers online. And, it has paid off! The problem with focusing solely on digital, however? You’re missing out on a major touchpoint for many affluent and engaged customers in your city and state: newspaper.
In fact, print advertising continues to provide the highest ROI of all advertising platforms. Read on to learn more reason why we believe a diverse media strategy that integrates both digital and print can help you maximize the reach of your business and boost engagement.
Newspaper Ads Reach a Targeted Audience
Even in a “digital world,” newspapers are still one of the most effective ways to reach specific audiences based on age, location and socio-economic status. Newspapers have very targeted and engaged audiences, which is particularly useful for local and regional businesses that want to centralize their message.
Additionally, print is still a preferred channel for many news-seekers—in fact, half of newspaper readers say they only read print editions. Plus, considering most newspapers have both print and digital editions, your local newspaper representative will be able to help you maximize your reach (and budget!) by creating an integrated campaign on both platforms.
Print Advertising Fits your Needs
Another benefit of investing in print media is that you’ll generally have far more flexibility in ad placement, design and budget. Your newspaper advertising representatives will work with you to create a customized media schedule that will reach your target demographics within a specified budget. He or she is also there to help guide the design process, so if you do not have internal design resources, you still have access to quality creative.
Print Media Converts!
The goal of your print advertising efforts is to convert readers to customers. With the ability to provide trackable links and QR codes, a print ad can be tailored to drive measurable traffic to your website.
It’s time for you to develop a marketing strategy that integrates both digital and print advertising. Register Media in Des Moines, Iowa, can help make sure your efforts are integrated and efficient. Contact us today to learn how you can expand your presence and maximize your conversions through print and digital advertising.