Drive Holiday Sales Using Social Media

Date: October 12, 2017

Despite the digital and mobile surge in holiday shopping, social media has puttered along in terms of direct attribution for sales. 

Last year social media channels (limited to Facebook, Twitter, Instagram, and Pinterest) were responsible for a meager 1.7% of sales, according to a report by Custora. It is likely there will be little change in that share, given only 9% of internet users surveyed plan to make holiday purchases directly via social networks.

Don’t discount the power of influence 

Despite limited direct sales, social media contributes a significant amount of influence over purchases by pushing consumers further down their consideration sets and purchase funnels. 

The top ways in which shoppers use social media while holiday shopping include:

NOW is the time to plan 

Holiday creep means it is critical to get social channels in shape for the holidays NOW. Like all great marketing endeavors, the first step is to build a plan for activating and maximizing social activity during the holiday season and through the end of the year, if one doesn’t exist already. 

To get started, here a few suggested tactics to fold into your social media plan to help you make the most of your channels this holiday season:

     Today: Prepare you pages 

 

     Early November: Set the tone 

 

     Mid-November: Be a tease 

 

      Early December: Get them engaged 

 

      Mid-to-Late December: Pique their interest 

 

     Post Holiday / Early January: Keep them interested 

 

We can help you socialize 

Throughout your social media holiday efforts, there is a place for investing in social media advertising. This will help break through the congestion and ensure your messages are seen widely. Relying entirely on organic impressions and traffic will limit the ability of social to impact sales severely. 

These suggestions are only a portion of what should be a comprehensive and robust activation plan. If you’re having trouble building out the rest of your social effort – or you’d like some support with refining it and adding scale through advertising, give us a call. We are expert social media marketers, and we would love to position you for success this holiday season.  

 

Contact us today to get your holiday promotions started!

 

 

 

1 “What Role Does Facebook Play in Holiday Shopping?” eMarketer 18 Dec 2014 

2 “Holiday Shopping Survey 2015” Market Track Report Qualtrics 21 Sept 2015 

3 “29th Annual Holiday Shopping Survey” Deloitte 29 Oct 2014 

4 Morell, Katie. “How to Promote Holiday Sales Using Social Media” Open Forum American Express 15 Dec 2010 

5 “Charitable Giving in America: Some Facts and Figures” National Center for Charitable Statistics 30 Sept 2015 

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