Integrated Marketing: Home Improvement
Date: November 09, 2015
The challenge of small and medium businesses (SMBs) in the Home Improvement industry is to stay top of mind when potential clients are gathering information about their next project and at the same time being present when customers have an immediate need or emergency. The best way to reach and impact the largest audience in a targeted strategy is to deploy a fully integrated campaign of print and digital advertising.
"Three of the top five non-family emergencies are related to the home, such as water damage and heating or cooling outages.*"
Download the Integrated Marketing: Home Improvement White Paper to help build the blueprint for your next advertising campaign.
*Journal of Psychosomatic Research, 2015