Premier Marketing Optimization Technology, Powered by ReachLocal
Date: April 12, 2017
You’ve got a beautiful, professional, simple website that is mobile-friendly and optimized for search.
You are actively managing your social media accounts.
You advertise across a healthy mix of traditional and digital channels.
You feel great about your marketing strategy.
… and then something changes.
Perhaps you need to cut your budget. Or you find the same tactics are no longer generating the customers you need. Maybe there is a macro-economic shift and you’re impacted in a recession. Regardless of the cause, the time has come to look more closely at your marketing efforts to ensure you’re not only reaching but also converting prospective customers.
How do you get started?
First, you need to understand your true return on marketing investment, ideally down to the level of which marketing channels are delivering customers best. From there, you can look at ways in which you can reallocate dollars to drive more customers to your business and make your marketing dollars work harder.
There are a few different ways in which you can uncover your marketing ROI. You can build out trackable URLs and create custom phone numbers for each channel. You can build different offers to identify which tactics respond best to promotions. These efforts will help you understand your ROI better, but they can be time consuming if you are not an expert at tracking across multiple platforms.
Another option is to let us dig deeper into your marketing efforts using ReachEdge™ technology, which is powered by ReachLocal. ReachEdge allows you to tap into important marketing data so you know how effective your marketing is and how well you’re converting prospects into customers.
Get the free guide to learn how ReachEdge tracking software’s reports work to:
Give you detailed information about your prospective customers, like their name, location, and the exact days and times they interact with your business (either through chat or calling)
Tell you how many contacts you’ve gotten from your website
Show you which marketing sources are the most effective at getting you actual customers
Provide the rate at which you’re converting prospects
If you’re curious about ReachEdge technology, connect with us here to learn more about this proprietary technology we put to work to help you maximize your marketing potential. Change is inevitable, but that doesn’t mean you have to face uncertainty with your marketing efforts.