Social Media Marketing
Social media isn’t just a buzzword for marketers anymore. Businesses need to have a social media presence to connect and engage with current and potential clients. Through social media channels such as Facebook, Google+, Instagram and Twitter, Register Media can help your business – large or small – create and execute engagement strategies that quickly build brand recognition and drive leads.
Should Your Business Use Social Media?
For businesses, social media is no longer just about spreading the word about products and services. It’s about building authentic relationships with customers. More and more businesses are seeing their social media marketing strategies driving success because:
- Nearly two-thirds of American adults (65 percent) use social networking sites.
- 90 percent of young adults (ages 18-29) use social media.
- 90 percent of marketers indicate social media efforts have generated more exposure to their business.
- More than half of marketers who use social media for at least 2 years report it helped them improve sales.
Our Social Media Marketing Services
As with all business decisions, social media isn’t a “one and done” strategy. You need a well-strategized plan of attack and dedicated resources to see it through. Register Media offers one-on-one consultation and individualized strategies that impact your business’s success, including:
Social Media Content: From videos to blogs, we’ll create and manage a social media calendar that engages your business’s core audience and serves your marketing goals.
Engagement Strategies: We respond to messages and posts on your business’s behalf, and adjust our tactics to best connect with your community.
Reputation Management: Social media has become the new 1-800 number for customer service– we can help by answering your customers’ questions via social media and connecting customers with your professionals when appropriate.
Social Media Design: Just like your website, your social media platforms should be a visual representation of your brand. We offer design services specifically for social media sites to make the most of each platform.
Social Media Contests & Sweepstakes: Social contests and sweepstakes are an excellent way to reward brand engagement while building your customer lead list. From product giveaways to photo contests, we make it easy.
Social Media Advertising: What’s your social media goal? Do you want more followers or more “likes?” Is your goal to drive clicks to your website? We’ll create and manage social media advertisements across Facebook, Google+, Instagram and/or Twitter.
Social Media Reporting: Our user-friendly reporting dashboard allows you 24/7 access to track the progress of social media marketing efforts. We’ll also set up touchpoints throughout the campaign to report on progress and refine optimization strategies based on results.
Social media is an important part of your marketing strategy, but it takes time, resources and expertise. Whether you’re new to social media or looking to optimize your current strategy, Register Media is your full-service social media partner. Contact us today to get started.
*Source: 2015 Social Media Usage, Pew Research; 2015 Social Media Marketing Industry Report, Social Media Examiner