Event Sponsorships

When you sponsor a Des Moines Register event, your brand is seamlessly incorporated into every aspect of the program. You’ll benefit from a customized package designed specifically to meet your brand’s goals. 

Contact us for more information on sponsor benefits and promotional schedules for any of our events below.

All Iowa Auto Show      

Iowa Auto Show 

The All Iowa Auto Show is the place to interact face-to-face with existing and potential customers, demonstrate new products and services and to increase brand awareness. In addition to booth space, there are sponsorship opportunities that can be tailored to meet your company’s needs.

Date: March

Attendance: 15,000+

Learn more at IowaAutoShow.com


Taco Festival Des Moines  

The National Taco Tour is coming to Des Moines! Taste the most delicious tacos from Central Iowa’s best restaurants and trucks, sample the finest tequila’s or sip on margarita’s, and when you’re stuffed grab a seat and listen to live entertainment from the music stage.

Date: October

Attendance: 5,000+

Learn more at TheTacoFestival.com/DesMoines



Taco Festival Des Moines



Des Moines Register Sports Awards

The Des Moines Register Sports Awards 

The Des Moines Register Sports Awards honors the most elite athletes in Iowa High School Sports. This high-energy show shines a spotlight on Iowa’s top male, female and Special Olympic athletes and coaches across 27 sports categories.

Date: June

Attendance: 4,000+

Learn more at SportsAwards.DesMoinesRegister.com


Des Moines Storytellers Project 

The Storytellers Project is a series of live storytelling nights. Since its founding in 2016, more than 80 community members have taken the stage to share their stories with over 3,500 audience members.

Date: Ongoing - ~7 events per year

Attendance: 300 - 500 per event

Learn more at DesMoinesRegister.com/Storytellers



Des Moines Storytellers Project




Des Moines Register Top Workplaces Luncheon & Career Expo

Top Workplaces is an annual award program that honors Iowa companies rated the best places to work based solely on employee surveys. Luncheon is attended by businesses in various industries, from local salons to national insurance companies. 

Date: September

Attendance: 350+

Learn more about the program and view winners at DesMoinesRegister.com/TopWorkplaces



YP 17 - Young Professional of the Year Awards 

The YP of the Year Awards, hosted by The Des Moines Register and the Young Professionals Connection, is an annual event that recognizes young professionals who have dedicated their past year to increasing the livelihood of the Des Moines Metro community in various ways.

Date: February

Attendance: 350+

Learn more at YP17.DesMoinesRegister.com


YP17 Young Professional of the Year


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