A local restaurant needed to increase their traffic during slow periods in a crowded marketplace full of young professionals.
The restaurant business is fast-paced, competitive, and social. With that in mind we developed a multimedia strategy to connect with residents living near this establishment.
Knowing that local consumers use various media choices to select dining options, we utilized our local community paper to advertise events on slow traffic days and created unique Facebook Offers to drive consistent foot traffic.
- Our targeted Facebook Offer drove 152 claims from local residents in 30 days; a 1.78% Click Through Rate.
- The social campaign helped the restaurant take their Facebook Likes from 300 to 2300.