Through their preferred advertising platform of Facebook, Red Wing Shoes of Des Moines wanted to hit a high sales goal that hadn’t been reached in the history of the company.
Register Media partnered with Red Wing Shoes to develop a Facebook content strategy that would foremost drive sales and secondly increase the audience and engagement on their Facebook page. The strategy included a mix of local, industry, merchandise and visual content.
- Exceeded sales goal set by Red Wing Shoes
- Facebook ‘Likes’ increased by 2000%
- Engagement on Facebook page increased
“Before we partnered with Register Media we had less than 100 ‘Likes’ on Facebook. After 13 months we drastically increased our ‘Likes’ to over 2,100. On top of the ‘Likes’, the engagement on our Facebook page significantly increased. Being a local, small business it is extremely beneficial to have marketing partners we can trust to deliver results. With the majority of our advertising and promotion taking place on Facebook, it is crucial our social media efforts drive results. We set a lofty sales goal for our business and Register Media’s social media management played an integral role in helping us hit our merchandise sales goals.” Carly Heuckendorf, Marketing Director, Red Wing Shoes