Central Iowa Furniture Store Marketing Case Study

Objective

A local furniture store needed to grow their business in a local, highly-competitive market.

Strategy

After considerable research, we determined the store needed a website update including maps & reputation management. A targeted, multi-media campaign was also needed to increase foot traffic.

The major component of the campaign was Search Engine Marketing, targeting local shoppers “in-market.”

Additionally, during the campaign, our analysis revealed a gap in the store’s response time which allowed us to provide additional consulting that resulted in increased sales.

Results 

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