A local home services company needed to increase their store traffic and drive online leads.
In working with this local Des Moines client, the Register Media team took a deep dive into the research data to understand what drives home services purchases and who makes those decisions in the home.
The research lead the strategy to focus on print advertising, display advertising, as well as Search Engine Marketing (Pay Per Click). This integrated approach provided the best opportunity to engage the target market while they were in the active mode of shopping.
- The company received 30 phone leads from Search Engine Marketing within the first 30 days.
- Display advertising produced 68,000 impressions, 315 clicks, and a 0.46% CTR.