Central Iowa Furniture Store Marketing Case Study

Objective

A central Iowa jeweler needed a plan to stay top-of-mind during the busy holiday shopping season in a very crowded local market.

Strategy

After understanding the jeweler’s goals, and aligning the objectives with their target audience, Register Media developed a print marketing campaign that leveraged an exclusive gift guide for Black Friday and a print campaign for the four weeks between Thanksgiving and Christmas to drive foot traffic to their three Central Iowa locations.

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