The YMCA of Greater Des Moines opened a new downtown Des Moines location and wanted to promote the state-of-the-art facility to grow memberships and increase their overall retention rate.
Register Media built a marketing strategy to run throughout the summer, focusing on the value of Y membership along with the value to the community the Y provides.
We implemented a multichannel, integrated campaign across our print and digital channels to engage those most likely to join. This included targeted e-mail messaging, unique native content, videos and free trial offers.
- Exceed membership growth goal by 40%
- Reduce cancellation rates by 15% year-over-year
"I'm estatic with the results we saw from our summer marketing campaign. This is the first time we've been able to prove exactly which media our new members engaged with and took action from. Seeing reporting that shows our return on investment is exactly what we needed from our media partner."
-Vernon Delpesce, President/CEO, YMCA of Greater Des Moines